Pepsi Cola has today committed Shs10 million to the successful staging of this year’s #Pepsi Boys Schools Cricket Week that will run from August 15th to 21st, 2015 at various ovals.
The week-long tournament will also be supported by Bankstown Cricket Club (Australia) will be played at five different grounds; Lugogo, Kyambogo, Kings College Budo, and Gayaza High School cricket ovals with two games per day.
Ms. Tracy Kakuru, the brand executive, who represented Mr. Innocent Tibayeita, the head of sales and marketing at Crown Beverages Limited, the bottlers of Pepsi, said the sponsorship will cover, among other things, refreshments, publicity, transport, trophies, accommodation and meals.
“Pepsi has decided to sponsor the upcoming #cricket week for boys secondary schools with a Shs10 million package as a sign of its continued commitment to developing the sport in Uganda.
The sport also offers us an opportunity to showcase our thematic campaign of Live For Now,” said Ms Kakuru.
“As Pepsi Cola we know that youth want to grab as many fun, active, exciting and spontaneous, social opportunities as they can. They are ready for the fun, excitement and entertainment and they want all this, now. It’s for this reason that we are positioning Pepsi Cola as the catalyst for the Now moments,” she added at the unveiling of the sponsorship package at Lugogo in Kampala.
According to Uganda Cricket Association (UCA), 12 schools picked from the regional qualifiers will be joined by an invitational side from Rwanda to take part in the tournament.
From the Central region; Kololo SS, King’s College Budo, Aga Khan High School, Kyambogo College and Mukono Parents High School qualified for the event, while from the Eastern Region; Busoga College Mwiri, Jinja Senior Secondary School, Busoga High School, and St. James Senior Secondary School, as St Leo’s College Kyegobe and Nyakasura School qualified from the Western Region and Masaka Senior Secondary School from the South Western Region.
Last year’s championship was shared between Kololo SS and Busoga College Mwiri.
According to the Mr Justine Ligyalingi, the CEO UCA, this tournament, other than promoting development of the sport locally, is critical in identifying talent at various competition levels, including the national schools team.
“This competition provides the Association with a platform to select the squad of Under 19 players that shall be involved in the Global Under 19 Qualifiers due to take place in October plus other age group tournaments. We would also like to thank the media for the good coverage of our activities, and looking forward to strengthen this relationship,” Ligyalingi said, adding: “We appreciate Pepsi’s contribution today, as well as their past support to the rejuvenation of the game in Uganda.”
This will be the fourth-year running that Pepsi is sponsoring the Boys Schools’ Cricket Week and fans will not only be able to enjoy ice-cold Pepsi Cola sodas but they will get a chance to win lots of prizes during the tournament.
This year’s tournament, according to Mr. Ligyalingi, shall run for a week with the introduction of the quarter finals and classification games. The fixtures will be released after the draws on Saturday.
During this tournament, the best players shall be selected to form a schools select team that shall travel to Rwanda for a series of build-up games.
For More Information Contact:
Brand Manager, Pepsi
CEO, Uganda Cricket Association